Travel card
Launch of a service for issuing foreign bank cards for users from Russia under tight deadlines, where it was necessary to quickly create a clear and trustworthy user experience for a complex financial process.
Input data
My role and contribution
I was responsible for product design from scratch: from the initial concepts to handing over layouts for development under tight deadlines. I joined the project at a stage when it was necessary to quickly assemble a working MVP, and I built key user scenarios, the interface, and the visual logic of the product. I created a rough interface foundation using AI tools, after which I refined it manually and prepared it for production. I completed the entire design outline in 7–10 days: main screens, forms, banners, and communication materials.
Problem
The product addresses a non-trivial task — issuing foreign bank cards for users from Russia, where the process itself is complex, multi-step, and requires trust. At the same time, the launch had to be done as quickly as possible, without lengthy research and the classic product cycle. There was no ready-made design system, product structure, or validated scenarios; everything had to be assembled in parallel with development. The main goal was to simplify the complex financial process and package it into a clear user journey under tight deadlines.
Solution
My role and contribution
- Quickly assembled a rough visual foundation of the product using AI to reduce startup time and immediately move to a working direction.
- Refined the interface manually: clarified screen structure, user scenarios, and brought everything to a cohesive and understandable appearance.
- Designed the main product pages and key user steps, including the form and basic application process.
- Prepared additional materials for launch: banners, emails, and accompanying communication elements.
- Handed over layouts for development under tight deadlines, so the team could quickly assemble and release the MVP.
Result
The product was launched in MVP format within 7–10 days, allowing for a quick market entry and hypothesis testing. Despite the tight deadlines, a clear and consistent user experience was achieved without the feeling of a "raw" product. The interface simplified the perception of a complex service and lowered the entry barrier for users.